Monday, December 2, 2013
Is it Really so Great?
Last nights 60 Minutes featured Amazon’s CEO Jeff Bezos describing the greatness of Amazon, and I am pretty much in agreement but I can’t get excited about their future plan of flying your 5-pound package to your front door using a small drone.
The idea won’t be approved until four or five years from now, so maybe that will give Amazon the time to make it more appealing. Charlie Rose’s excitement was unwarranted.
I’m usually on board when it comes to newer and better ways of doing thing buts this idea doesn’t match the hype. For one, the customer must be within a ten mile radius of an Amazon Fulfillment Center.
I can see where the small drones might land on unsuspecting children or the family pet and it might get tangled up with a newly installed object. It might work if drone receptacle boxes were installed about 8 feet above the ground. Amazon could pay for the initial boxes but then cities could rewrite their building codes to make sure all the newly built houses had the receptacle boxes. Then again, does anyone want to go through all that trouble and expense to receive their package 30 minutes later? Could a hacker divert the path of the drone?
It’s in planning stages, and I realize Jeff Bezos and his engineers are a lot smarter than I am but I came away unimpressed by what I saw last night. I’m still a big fan and loyal Amazon customer.